What I learnt from Crowd Funding

By Angie Cowen  |  Thoughts  |  Posted at 12:31 pm - August 1, 2015

What I learnt from Crowd Funding

For anyone who has ever really put themselves on the line and crowd funded a project or even if you have been close to someone who has, you will know that it truely is a most rewarding and at the same time highly confronting experience.

You have a product or service which you know is amazing and you want to share it with the world. You decide to go for it. You create a campaign through any number of crowd sourcing platforms, state what’s is needed to fund it in reality and for the next 50 days or so, think about it, dream about it, share with anyone and everyone who loves you, wants you to succeed and who might be interested in pre purchasing your precious good or service. Sounds great huh, so what’s the issue, why isn’t everyone doing it?

Here’s the thing, It all depends where your stories lie as a human being (and we all have them) as to how you could be confronted by something like this. For me, I have a story running inside my head, that I need to have it all together to be loved and accepted.

What this looks like in life is; only presenting the very best of me at all times, the side of me that is well put together, organised and on top of EVERYthing. Asking for assistance is out (as people will surely know that I don’t have it all together if I do), and doing everything alone is key to succeeding in having it all together. Um, that doesn’t work Angie.

With a campaign such as Pozible there is always a chance that it will not succeed, that it will fail and I will create a story that I in fact failed as a result oh and you have to ask for lots and lots of help. EEK!

I remember distinctly the moment when I pressed LAUNCH to the Pozible campaign just over 4 weeks ago. I actually felt like I was going to be sick. Like really sick.  What if I failed? What if it didn’t work out, what would people think? I swallowed my nausea and pushed on, reconnected to my commitment, and I reached out, contacted people, shared my story, and shared this beautiful book with the world.

In the process of sharing what I initially found down right frightening, I have felt the incredible support of my community, I truly feel their unwavering support in the success of my dreams and this cookbook.

At almost $6000 reached of a $15000 target with 23 days to go, we are nearly at the half way mark and it’s still going to take something.

And come October, when I unwrap my precious books and post the hundreds of pre-ordered books off to their homes, I will celebrate in my heart. I did it, I chose not to listen to my fears and stories, but rather focus on my dreams of sharing my knowledge and experience with those who need it.

Moral of the story? Grab your dreams with both hands, do what it takes and be sure to share them with your community. They really do want you to succeed.

The reward is more than you can imagine.

*Note: this blog post was written during the campaign in 2015. The target was successfully met and in fact, it reached over $17 000! A huge amount of gratitude goes out to every single person who supported big or small.

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